Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools.
Magento being open-source and free to use is not what makes Magento a Goliath in the ecommerce industry. It is the powerful and highly flexible features the platform offers, the feature-filled and intuitive admin panel, incomparable SEO capabilities, extraordinary functions, and a lot more that makes it the number one choice for most developers in the ecommerce business, and a no-brainer for serious entrepreneurs with a knack for ecommerce.
